We are the light of the Diamond Industry : We feel our position of leadership in this industry requires that we set an example for the world and the rest of the Diamond producers and sellers alike. We have taken responsibility to ensure that we can trace production of our diamonds to you. We want no involvement in the sale or production of Conflict Diamonds. You can feel secure that you are buying diamonds which are Conflict Free . We believe our Diamonds must never be tainted with blood and human suffering . We are responsible providers who conform to the highest international standards